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Well, if you make a list of the top agencies in alphabetical order starting with the letter “R”, Rose is the top PR agency in United Arab Emirates (UAE). For the rest, you’re on your own.
Rose is the number one advertising agency in United Arab Emirates (UAE) …according to the latest poll of our mothers.
Rose is the top social media agency in United Arab Emirates (UAE), as measured by sarcasm.
2021 advertising spend in United Arab Emirate (UAE) is $1,075 mln, which is 104% growth vs. 2020 advertising spend.
UAE 2021 advertising spend is mainly driven by digital ($700 mln) followed by OOH ($240 mln) and newspapers ($68 mln) media categories.
The penetration of Internet in UAE is 99%.
The UAE Internet users’ ratio is 68.1% of the male and 31.9% female users. This corresponds to the UAE population gender ratio, i.e., 31.1% female and 68.9% – male.
Of course. But all published or broadcast advertising materials must be clear, accurate and truthful in all respects. All communications, including advertising, publicity, social media posts, packaging, signage, etc. must not create confusion between products or brands. And any claims or comparisons that may mislead consumers are prohibited.
Yes! But it is important to be sensitive to cultural and religious norms and beliefs. And while there is a right to freedom of speech in the UAE, spreading false information online, especially with the intention to create panic by disrupting public order, may be prosecuted, and if proven guilty, face imprisonment and/or a civil fine nor up to 1 mln AED. All the more reason to hire professionals like ‘you know who’.
98.99 % of the total population used social media.
Social media users in UAE spend an average of 3 hours per day on social media platforms.
Top Social Media platforms in United Arab Emirates (UAE) are YouTube, Facebook, and Instagram.
91.2% of the local internet user base used YouTube, comprising of 27.8% female and 72.2% – male users.
72.5% of the local internet user base used Facebook, comprising of 27.3% female and 72.7% – male users.
52.8% of the local internet user base used Instagram as of January 2022, comprising of 38.1% female and 61.9% – male users
67.6% of the local internet user base (regardless of age) used TikTok.
57.4% of the local internet user base use LinkedIn.
WhatsApp is the most popular messenger used by over 8 mln users.
The largest share of social media advertising audience in the United Arab Emirates (UAE) is between 25 to 34 years old (13.8% – female, and 30% – male).
UAE’s top social media influencers by number of followers are:
UAE’s top food influencers by number of followers are:
UAE’s top lifestyle influencers by number of followers are:
2021 advertising spend in USA is $436.3 billion, which is 21.6% growth vs. 2020 advertising spend.
USA 2021 advertising spend is mainly driven by digital ($153.3 billion) followed by TV ($62.1 billion), radio ($11.9 billion), OOH ($7.1 billion) and magazines & newspapers ($7.5 billion) media categories.
The penetration of Internet in the USA is 92% of the total population.
Social media penetration in the USA is 80.9% of the total population.
Social media users in the USA spend an average 95 min per day on social media platforms.
Top social media platforms are YouTube, Facebook, Instagram and TikTok.
YouTube has 247 mln users in the United States. YouTube ads reached 80.4% of the USA’s total internet user base (regardless of age.
Facebook has 179.7 mln users in the United States. Facebook’s ads reach is equivalent to 53.8% of the total population and 58.5% of the local internet user base (regardless of age).
Instagram has 159.8 mln users in the United States as of January 2022. Instagram’s ad reach in the USA is equivalent to 47.8% of the total population and 52.0% of the local internet user base (regardless of age).
TikTok has 131 mln users aged 18 and above in the United States as of January 2022. TikTok ads reached 50.3% of all adults aged 18 and above and is equivalent to 42.6% of the local internet user base (regardless of age).
LinkedIn has 180 mln “members” in the United States as of January 2022. LinkedIn audience is equivalent to 53.9% of the total population. 47.9% of LinkedIn’s ad audience in the USA is female, 52.1% – male.
Facebook Messenger is the most popular messenger with 102.6 mln monthly active users.
The largest share of social media advertising audience in the USA is between 25 to 34 years old.
USA’s top social media influencers by number of followers are:
USA’s top food influencers by number of followers are:
USA’s top lifestyle influencers by number of followers are:
Galina Savina, General Director
Galina Savina is an awarded and highly respected marketing executive who has been with Rose for over 25 years. She has advised some of the world’s top brands including BBC Studios, Coca-Cola, GlaxoSmithKline, Lexus, Logitech, Samsung, Starbucks, Tourism Malaysia and other leading international companies.
Galina is recognized among “Russian Managers TOP 1000” and an esteemed Marketing Russia award-winner. She is also a co-founder (with John Rose) and past president of the International Advertising Association in Russia.
John Rose
Agency founder, John Rose, is an award-winning writer, producer, creative director and author. John has developed marketing and business strategies for many of the world’s top brands and has served as a director on executive boards at companies listed on the London Stock Exchange and the NASDAQ.
John established the agency in Boston USA in 1984. He was among the first Americans to recognize business opportunities in the former USSR and Cuba , launching Russia’s first independent advertising agency in 1989 and the first Public Relations agency in Havana in 2015.
He has made numerous speeches and appearances on television and radio, including CNN, BBC and NBC. John is also a noted food and travel writer. He conceived and edited the best-selling Marriott Hot Shoppes Cookbook and authored the award-winning Vodka Cookbook.
Галина Савина, генеральный директор
Галина Савина – отмеченный наградами и пользующийся уважением руководитель, работает в «Роуз» более 25 лет. Она консультировала некоторые ведущие мировые бренды, включая Coca-Cola, Lexus, Samsung, Sony, Starbucks, Tabasco, и другие лидирующие международные и российские компании.
Галина входит в «ТОП-1000 российских менеджеров» и является лауреатом престижной премии Marketing Russia. Галина также является соучредителем (вместе с Джоном Роузом), бывшим президентом и нынешним вице-президентом российского отделения Международной рекламной ассоциации.
Джон Роуз
Основатель агентства Джон Роуз – отмеченный наградами писатель, продюсер, креативный директор и автор. Он был одним из первых американцев, осознавших возможности для ведения бизнеса в СССР, основав первое в России независимое рекламное и PR-агентство.
Джон разрабатывал маркетинговые и бизнес-стратегии для многих ведущих мировых брендов и работал в советах директоров компаний, котирующихся на Лондонской фондовой бирже и NASDAQ. Он неоднократно выступал и участвовал в радио- и телеэфирах, в том числе на CNN, BBC и РБК. Джон также является известным автором, пишущим о еде и путешествиях. Он был автором идеи и редактором бестселлера Marriott Hot Shoppes Cookbook и написал отмеченную наградами кулинарную книгу Vodka Cookbook.